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  • GARY McCARTNEY

Product Becomes Store Concept



Seen in Nice last week: JOTT is a Marseilles based down jacket brand. Here the colour blocked merchandise becomes the store concept.


A simple idea that makes the store's eye catching, inviting and immersive. How could you not want one?


Colour blocking is one of the fundamental principles of visual merchandising- exemplified by brands as diverse as Uniqlo and Nespresso.

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