- GARY McCARTNEY
Product Becomes Store Concept
Seen in Nice last week: JOTT is a Marseilles based down jacket brand. Here the colour blocked merchandise becomes the store concept.
A simple idea that makes the store's eye catching, inviting and immersive. How could you not want one?
Colour blocking is one of the fundamental principles of visual merchandising- exemplified by brands as diverse as Uniqlo and Nespresso.