RESEARCH | STRATEGY | DESIGN | RESULTS
Who we are
We are a team of designers and thinkers, always exploring, questioning and creating. We pride ourselves on our strategic approach to design and the success it brings our clients.
What we do
We create and evolve brands. We design experiential environments that people work in, eat and drink in, shop in and have fun in. We ensure they are digitally, functionally, physically and emotionally connected. We design brands and spaces that people love. All over the world
How we do it
We keep it simple. We listen, we observe, we research. We learn as much as we can about your business and what success means for you. A sound strategy is at the core of each and every project we deliver. And we’re measured on the results.
What our clients say
"Gary and all at MCD - thank you for the insight and creativity you bring to the team - we have loved working with you to create this new offer."
Vice President sales and marketing
Australian Interior Design Awards shortlist & Sydney Design Award winners for retail, hospitality & lighting design in 2019
Strategy first, then design. Before we hit the tools, we devote the right amount of time to getting to know our clients, and gaining insights into their business and customers. From this we create a Design Strategy that is the framework for all of our design work. Far from stifling the creative process, it enables us to really challenge the norms.
Insights & research
Brand name development
We know it’s not just about how things look, it’s about how they work. We create environments that people love and are successful for our clients.
Our approach to graphics is to create concepts that work in both two and three dimensions.
We are as much at home creating a brand from scratch, or enhancing and improving an existing one.
Signage and wayfinding
Point of sale
Design is increasingly a multi-discipline game and we have all the skills within the studio
for your specific requirements.
Digital and web design
Enough about us. Let's talk about you.