The Nice Toile shopping centre in Nice likes to remind shoppers why they're there; as opposed to hunched over their computer at home or squinting at their mobile device on the train.
Simply, C'est mieux en vrai - it's better in real life. You can surf the trends, share, touch, feel, like, swipe and become a leader in fashion.
Using all of the senses in a three dimensional environment is not to be underestimated - but sometimes we need a reminder of how much better it is.
