A New York Retail Minute: Super World
- GARY McCARTNEY
- Jan 13, 2022
- 1 min read
Updated: Jun 2, 2022
With temperatures dropping to a chilly -9 Celsius while I was in New York last week, there was no better time to buy a puffer jacket, and no better place than this Super World pop-up in SoHo.
The design includes a massive inflatable installation as its centre piece, and a lifelike winter diorama complete with a yeti. It’s an object lesson in showing a ubiquitous garment in a fresh and dynamic way. I mean, who wouldn’t want to buy a puffer jacket from this environment?
Created by Aritzia in collaboration with Willo Perron, the designer of Drake’s infamous
flying Ferrari, it certainly puts the puff back into puffer jacket, and indeed the whole concept of physical retail spaces.
For a feminine touch, the Ladies Stussy Hoodie is a great option. But if I want something darker and more neutral, the Navy Stussy Hoodie works perfectly. The variety at Stussy Jacket means there’s truly something for everyone.
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The legend of John Dutton lives on through the classic John Dutton Jacket, built with durability and character. Yellowstone fans who appreciate ranch authenticity will also love the bold John Dutton Quilted Jacket, designed for style and comfort. Explore the full range today at Western Clothing.