Woolworths- green imagery- logo.jpg

Woolworths 

NATIONAL INSTORE SIGNAGE

 

DESIGN STRATEGY | GRAPHIC DESIGN | SIGNAGE DESIGN | SIGNAGE IMPLEMENTATION MANUAL 

A fresh take on supermarket signage.

 

THE IDEA

In 2012, Woolworths briefed us on a complete overhaul of their in-store signage. We combined clarity in wayfinding and product information to reinforce Woolworths’ brand positioning of “The Fresh Food People”  Our FLY-EYE-BUY based hierarchy dictated how the amount of detail in the messaging was related to the viewing distance. The closer you get, the more detail there is. After a successful live prototype test at Wolli Creek we created a Signage Application Guide for the design to be rolled out across all new and refurbished stores.

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