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IGA Supa Valu 

DOONSIDE, SYDNEY

 

STRATEGY | NEW BRAND CREATION | INTERIOR DESIGN | LIGHTING DESIGN | DOCUMENTATION | DELIVERY

Making life easier for weekly food shoppers.

 

THE IDEA

To many of us, shopping for food is highly involving and fun. For the rest of us, it’s just a chore. Here’s a supermarket brand that we created just for those shoppers. It’s for weekly shoppers who need to get in and out as quickly as possible- and not have too big a bill at the end. Subtle it’s not. Warehouse shelving, wide aisles, big signs, lots of checkouts. A big central aisle of pallets ensures everyone gets a deal. This and a cheerful tone of voice in the graphics ensures that customers leave smiling.

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Site design & build by McCartney Design & Strawberry Leopard. ©2020. All rights reserved.