Repco

CAROLINE SPRINGS, VICTORIA

STRATEGY | INTERIOR DESIGN | DOCUMENTATION | DELIVERY

Start your engines!

"We have completely reimagined the Repco shopping experience. The store has been redesigned to celebrate our shared love of cars, while paying tribute to Repco's past and our exciting future. With interactive displays and product samples, clear navigation, and a radically improved range - with more than 4,000 new products introduced to the store. An amazing team of people brought this concept to life"

Amy Frangos | General Manager | Repco & NAPA

THE IDEA

Now we are racing! Well actually, Repco’s 100 year history has always been deeply ingrained with racing! The whole store experience has been built around that heritage, servicing both retail enthusiasts and trade professionals. With the store divided between wants and needs, and an entry and exit through 'your dream garage’, the customer journeys will always end with the perfect car setup.

Photographed by: MCD

Repco

STRATEGY | INTERIOR DESIGN | DOCUMENTATION | DELIVERY

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THE IDEA

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