PAPPA FLOCK
ROUSE HILL, SYDNEY
STRATEGY | INTERIOR DESIGN | LIGHTING DESIGN | DOCUMENTATION | UNIFORM DESIGN | DELIVERY
The Pappa recipe for success.
THE IDEA
Bold, fun, and full of good vibes...plus a whole lot of orange. When we reimagined Pappa Flock’s store, the brief was clear: connect with customers, make them smile, and bring the brand to life. With a strong story, loyal following, and great food, Pappa Flock had the ingredients—we just turned up the volume.
Our concept? An orange “tractor beam” of good times. Everything below the 'high tide' mark? Orange. Paint, tiles, textures...unless it’s a mural. That’s where street artist Brent Smith (AKA Biffy Brento) came in, adding colourful flair.
The Pappa team brought the energy, and we matched it, right down to the custom uniforms: Pappa FC. There's a new player in town, and it’s rolling out across Australia.
Mural by: Brent Smith AKA Biffy Brento
Built by: McCREDIE GROUP
Photographed by: The Papparazi
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