PAPPA FLOCK
ROUSE HILL, SYDNEY
STRATEGY | INTERIOR DESIGN | LIGHTING DESIGN | DOCUMENTATION | UNIFORM DESIGN | DELIVERY
The Pappa recipe for success.
THE IDEA
Bold, fun, good vibes, good times…oh and orange. When we were engaged to re-imagine Pappa Flocks store concept, the brief was simple. Connect with our customers, make them smile and bring the brand to life. Pappa Flock had a great brand story, an ever growing customer base and most importantly, great food! MCD set about creating an orange tractor beam of good times. The design premise of this space is simple. Everything below a certain 'high tide mark' is orange. Textures, tiles, paint and scale, its all orange... Unless you happen to be a mural. We got collaborating with street artist Brent Smith (AKA Buffy Brento) and came up with colourful compositions to splash across the. The Pappa Team could not have been more fun and passionate group to work with, we even created uniforms for them…Pappa FC. There is a new player in town, and its rolling out across Australia
Mural by: Brent Smith AKA Biffy Brento
Built by: McCREDIE GROUP
Photographed by: The Papparazi
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