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Great Dane Brand Refresh 

 

BRAND DESIGN

A new benchmark in Scandinavian luxury. 

 

THE IDEA

One of Scandinavia’s greatest luxuries is daylight, combined with the beauty of uncluttered open space. Across the new brand we utilised white, open space and natural light. The logo is carefully proportioned and is allowed to sit in a generous clear space. The sans serif font was chosen to complement the elegant simplicity of the furniture, and the addition of gold foil provided the final detail needed to add the luxury element. McCartney Design’s beautifully simple approach has created a world of Scandinavian luxury.

Photographed by: Steve Back

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