easywaytea-packaging-carrier.jpg

Easy Way Tea 

 

BRAND IDENTITY

Spelling it out simply.

 

THE IDEA

We created this at a time when many people were unfamiliar with bubble tea. The existing brand was cartoonish and chaotic and did not suggest a premium quality product. This very bold statement of the new identity clearly defined what Easy Way Tea was, and greatly simplified the individual product stories. Using the cups as an identifier showed off the product inside and the cups became icons in themselves, defining the category.

Have a project in mind?

Site design & build by McCartney Design & Strawberry Leopard. ©2020. All rights reserved.