Daimler Truck
2023 BRISBANE TRUCK SHOW
STRATEGY | DESIGN
Innovation HQ.
Unleash the fleet.
THE IDEA
For DAIMLER TRUCK, the 2023 Brisbane Truck show was focused on technology and unleashing the future. Working again with our strategic partners Akkomplice, our goal was to create a unified stand showcasing 3 brands (Mercedes-Benz, Fuso and Freightliner) under one banner. A clean and simple platform helped the brands to shine individually, but left visitors with no doubt as to the power of the DAIMLER TRUCK brand. The plan was created to entice visitors away from the busy main thoroughfare of the show and direct them into the central DAIMLER hub, and to showcase the new fleet emerging from ‘Innovation HQ’.
This show was all about trucks - and DAIMLER stole it.
Photographed by: Akkomplice
Project management: Akkomplice
Build: Xzibit
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