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Daimler

BRISBANE CONVENTION CENTRE

STRATEGY | DESIGN

Go big or go home.

THE IDEA

Go big or go home. Sometimes less is more - and sometimes more is more! Working with our strategic partners Akkomplice, our goal was to make a powerful brand statement for Daimler at the 2021 Brisbane truck show. The big idea was to showcase 3 brands under one banner. Mercedes-Benz, Fuso and Freightliner all had a clean and simple platform to hero their flagship trucks, but there was no mistaking that the 2021 Brisbane truck show belonged to Daimler.

Photographed by: Akkomplice

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