Designing for the Staff Experience

In physical stores, a memorable service experience depends on an engaged, enabled and empowered team. Your own people spend a lot more time in store than your customers do, and they do it every working day.

Creating the right store environments creates new roles for your staff: they become consultants, events organisers, hosts and facilitators. By designing an environment that’s easy, efficient and fun for your team to work in, we automatically create a better customer experience.

pic: bp, Kingsway, South Melbourne