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Supercheap Auto
Supercheap Auto

Supercheap Auto

Penrith NSW
Super Retail
Design Strategy | Interior Design

THE PROJECT

This is Supercheap Auto’s vision of the near future.
Our brief? “To create a true experiential concept store where cutting edge digital is seamlessly integrated with theatre and customer engagement.”
Supercheap Auto

THE STORY

The customer journey here is simple- it’s a doughnut. The entire Supercheap merchandise offer is in the outer ring. The range encompasses car care, parts, oils and lubes, garage transformations, outdoor and 4WD, racking, custom seat covers and safety. Each occasion based area is packed with interactive screens and selection aids. Full visibility and the use of over sized signage and graphics makes way finding intuitive. But what truly differentiates the store is the middle of the doughnut. There is no merchandise here. It’s taken up with customer engagement, service and sheer wow factor.

Photography - Alex Ball

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Work with us
Got a project that you would like to collaborate with us on?
Please don't hesitate to call - we would love to work with you.

+61 2 8958 0171
sinead@mccartneydesign.com.au
Connect with us

Employment Opportunities

 
 
Suite 502, The Bayer Building, 275 Alfred St North, North Sydney NSW 2060

We turn complex problems into
beautifully simple solutions

SITE DESIGN BY McCARTNEY DESIGN
SITE BUILD BY TEAPOT Digital