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ROGERSELLER

CLEAN AND SIMPLE
Interior Design | Lighting | Store Planning

THE PROJECT

This Sydney showroom is Rogerseller’s new flagship. Our design embodies the Rogerseller design philosophy of “Minimal and restrained, with a quiet confidence."
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THE STORY

Through our processes of Discovery and Direction we arrived at a design strategy that differentiated the Rogerseller brand and identified opportunities for evolution. 

It was very clear to us that in the showroom the product itself should be the hero, not the design of the space. Outside of the display areas we avoided any use of distinctive or trendy materials design elements and let the product do the talking.

Our goal is to inspire both designers and their clients focusing on the products. The layout is very open, with great sight lines and flow of space, the hallmarks of contemporary Sydney domestic architecture.

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The atmosphere is informal and visitors are encouraged to make themselves at home. Staff interact with customers where the customers are most comfortable - next to the products. 

The Rogerseller team was very involved during the design process. We certainly challenged each other, to the benefit of the project. Its success is a product of our collaboration.

www.rogerseller.com.au

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Work with us
Got a project that you would like to collaborate with us on?
Please don't hesitate to call - we would love to work with you.

+61 2 8958 0171
sinead@mccartneydesign.com.au
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Employment Opportunities

 
 
Suite 502, The Bayer Building, 275 Alfred St North, North Sydney NSW 2060

We turn complex problems into
beautifully simple solutions

SITE DESIGN BY McCARTNEY DESIGN
SITE BUILD BY TEAPOT Digital