Liberté, Egalité, Pétanque!
As people start to re-engage with real-life shopping, the better shopping experiences are getting to be more and more fun.
Here's one from Nice. The sport of pétanque, or boules, was created here in Provence and is more a way of life than a sport.
La Boulisterie is a retail concept that was created around pétanque. To complement their online offer they have a flagship store at Nicétoile, a pétanque club and a mobile pétanque experience available for parties and functions.
The merchandise is a collaboration with Jack & Jones, with pétanque apparel and all sorts of pétanque paraphernalia. You can even play pétanque in store.
It's all very cool and great fun. We need more of this!