Search
  • GARY McCARTNEY

Less Retail More Therapy

It’s close to the end of a long year and to be honest we’ve all had enough. Although we’ve done better than most here in Australia, there’s still a lot of underlying anxiety.


Having said that I believe that people still love shopping. At its best it's fun, it's a distraction and it's part of a return to a normal life.


So let’s look after them.


Show them merchandise in ways that make them love it. Let them touch and taste it. Play music that stimulates or relaxes. Have aromas that soothe and transport. Don't dazzle them with light and bombard them with information. Listen to them.


Don’t skimp on the experience-your generosity will be rewarded.


(pic: KitKat Chocolatory, Mid City Centre, Sydney)

Site design & build by McCartney Design & Strawberry Leopard. ©2020. All rights reserved.