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bp

bp

KINGSWAY, MELBOURNE
CREATING BRIGHTER MOMENTS
Design Strategy | Interior Design | Lighting Design | Working Drawings | Uniform Design

THE PROJECT

Our brief was to create “brighter moments” for bp customers by re-defining the convenience shopping experience. An emphasis on food and particularly coffee provided the focus for the concept.
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THE STORY

The design is based on a thorough understanding of bp customer groups and their convenience shopping missions. This understanding generated the store layout and circulation.
The choice of finishes and lighting is a conscious move away from traditional convenience vocabulary. The environment is warm, welcoming and built around customers’ needs. 

At the same time we worked closely with the bp team in creating an operational environment that is efficient and safe for all users.
Our uniform design is the finishing touch. A new wardrobe of striped and checked tops, barista style aprons and handwritten name badges completes the transition to a hospitality environment.
 

Photos by https://www.michaelevansphotographer.com

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Suite 502, The Bayer Building, 275 Alfred St North, North Sydney NSW 2060

We turn complex problems into
beautifully simple solutions

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