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bp
bp

bp

KINGSWAY, MELBOURNE
CREATING BRIGHTER MOMENTS
Design Strategy | Interior Design | Lighting Design | Working Drawings | Uniform Design

THE PROJECT

Our brief was to create “brighter moments” for bp customers by re-defining the convenience shopping experience. An emphasis on food and particularly coffee provided the focus for the concept. These design drawings are a preview to our full set of photos coming up in 2019.
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THE STORY

The design is based on a thorough understanding of the main bp
customer groups and their convenience shopping missions. We
expressed these in a series of customer journeys that then informed
the store layout and circulation.
The choice of finishes and lighting is a conscious move away from
traditional convenience vocabulary. The environment is warm ,
welcoming and built around customers’ needs. At the same time we
worked closely with the bp team in creating a back of house and
operational environment that is efficient and safe for all users.
Our uniform design provided the finishing touch, moving towards a
hospitality environment that is a delight for staff and customers alike.

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+61 2 8958 0171
info@mccartneydesign.com.au
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Suite 502, The Bayer Building, 275 Alfred St North, North Sydney NSW 2060

We turn complex problems into
beautifully simple solutions

SITE DESIGN BY McCARTNEY DESIGN
SITE BUILD BY TEAPOT Digital