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Store of the Future: The fourth dimension
17 February 2016

Store of the Future: The fourth dimension

As the design journey progresses, a Store of the Future project can slip more and more into the present and past.  It’s human nature. As the opening nears, change anxiety kicks in. Typical roadblocks are:

“We tried something like that before and it didn’t work.”

“That’s not the way we do things now.”

There is a real danger that a store of the future becomes just a more polished version of the old one.

The best place to avert this is during briefing. A good briefing has to include all stakeholders in the finished product and their opinions have to be heard. Essentially it’s a three-part process.

  1. Analyse the past, learn from it, and decide how to use the information.
  2. Decide what works now and what needs to be discarded, improved or completely re-thought.
  3. The most important bit: everyone has to agree on what will make this a store of the future and commit to making it happen.

It’s that simple. But it’s absolutely necessary.

Because if it’s not a store of the future then it has no business being there.


Gary McCartney is the owner of McCartney Design.

17 February 2016
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