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Easy Way Tea - Brand Identity Hero
Easy Way Tea - Brand Identity Hero

EASY WAY TEA

SPELLING IT OUT SIMPLY
Brand Identity | Interior Design | Packaging Design

THE PROJECT

To refresh to Easy Way Tea brand with the goal of attracting more mainstream Australian customers who are unfamiliar with bubble tea.
Easy Way Tea - Brand LogoEasy Way Tea - Previous BrandEasy Way Tea - Brand Logo & Brand Statements

THE STORY

Our solution was pretty simple really. We made the identity the actual product itself. The only asset within the business is the beautiful array of beverages available - so what better way to show off what you do than hero the product.

The very simple bold statement of the identity clearly defined what Easy Way Tea was about. But when on the cup itself - the drinks & the brand became one.

A black & white colour palette was chosen to let wide variety of colours & flavours shine, as the key selling point for this brand is the product.

Easy Way Tea - Hero Brand ProductEasy Way Tea - Hero Brand Product LidEasy Way Tea - Packaging Drink CarrierEasy Way Tea - Business CardsEasy Way Tea - NapkinsEasy Way Tea - Tote BagsEasy Way Tea - Website VisualEasy Way Tea - Staff UniformEasy Way Tea - Kiosk Design
Work with us
Got a project that you would like to collaborate with us on?
Please don't hesitate to call - we would love to work with you.

+61 2 8958 0171
sinead@mccartneydesign.com.au
Connect with us

Employment Opportunities

 
 
Suite 502, The Bayer Building, 275 Alfred St North, North Sydney NSW 2060

We turn complex problems into
beautifully simple solutions

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