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Great Dane Melbourne
Great Dane

Great Dane

Fitzroy
a fine pedigree in scandinavian design
Interior Design | Lighting | Store Planning

THE PROJECT

Great Dane is Australia’s leading purveyor of Scandinavian furniture, homewares and lighting. We were asked to design a new store that would showcase their products in a distinctly Scandinavian way.
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THE STORY

Our goal was to create a space that would draw people in, and invite them to spend time exploring the Great Dane range. But to do this, we had to find a way to work around the space itself – which was industrial in feel, and irregular in shape.

Our solution? A brilliant white curved feature wall, which pulled the space together and allowed us to hide the irregular walls and utilities behind it. This wall also provided a place to highlight Great Dane’s accessories collection, while the generous open floor plan gave us ample opportunity to display furniture.

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When it came to the walls and ceiling, we decided that a muted, contrasting colour would help set off the feature wall. So we painted these a very particular grey – the exact shade of grey that the Scandinavian skies turn during the midnight sun. To add to the atmosphere, we chose to project film footage of flocking birds onto the walls – a subtle homage to Scandinavian video art, which also helps add to the calming mood.

The finished store functions beautifully, allowing customers to enjoy an authentic Scandinavian experience, and see Great Dane products in a new light.

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Got a project that you would like to collaborate with us on?
Please don't hesitate to call - we would love to work with you.

+61 2 8958 0171
sinead@mccartneydesign.com.au
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Suite 502, The Bayer Building, 275 Alfred St North, North Sydney NSW 2060

We turn complex problems into
beautifully simple solutions

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