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Freedom Castle Hill
Freedom

Freedom

Castle Hill
Making customers feel right at home
Interior Design | Lighting Design | Working Drawings

THE PROJECT

Iconic furniture brand Freedom briefed us to create a new interior concept for their stores, to showcase their contemporary designs and emphasise the great value on offer.
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THE STORY

Our design for Freedom had to cater to the needs of many different people. So we began by holding a briefing workshop with Freedom’s management, marketing, buying and operations teams. We learned that Freedom has already made a shift from a style-based layout, to one that’s more functional. Our task was to build on this by creating a space that was flexible, merchandise focused and user-friendly.

We decided to make Freedom’s merchandise the star of the show, adopting a neutral colour palette and keeping lighting warm and focused. But of course, with new collections constantly coming in, the design had to be easily adapted. So, we ensured all partitions and dividers were moveable, and textures and colours could be quickly altered – allowing the merchandising team to tailor the environment to different products and buying strategies.

Anchoring the design is a central raised area of ceiling, and wayfinding is easy and intuitive. Already, customers are finding the design inviting and immersive – and most importantly, easy to purchase from, with sales exceeding expectations from day one.

Work with us
Got a project that you would like to collaborate with us on?
Please don't hesitate to call - we would love to work with you.

+61 2 8958 0171
sinead@mccartneydesign.com.au
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Suite 502, The Bayer Building, 275 Alfred St North, North Sydney NSW 2060

We turn complex problems into
beautifully simple solutions

SITE DESIGN BY McCARTNEY DESIGN
SITE BUILD BY TEAPOT Digital